Redefining Wardrobe Staples With Zero Waste Design Techniques
Malaika New York was introduced to the fashion industry at the most fitting time. Launched on Earth Day 2016, the sustainable brand features unique zero waste garments for the contemporary minimalist.
A graduate of the prestigiousParsons School of Design, Danish-born Malaika Boysen Haaning uses architectural influences in her futuristic designs. Her eponymous label reinvents wardrobe staples by giving them a Scandinavian twist, all in an ethically-made less waste package.
Malaika New York has a clear mission to create timeless and trend-free designs that can be used again and again, regardless of how fashion changes. This is important to ensure that the women who wear the clothes always feel comfortable and confident.
Additionally, it is also an important part of Malaika New York's mission to offer clothing that can fit women in different stages of their lives, including during pregnancy, weight gain, or age-related changes. By offering styles that fit two sizes, women can feel more secure and comfortable, no matter how their bodies change.
Overall, Malaika New York's mission is to help the modern woman feel comfortable and confident in her clothing, no matter what happens in fashion or in her life.
Malaika’s innovative use of rectangular patterns drastically minimizes textile waste while producing striking designs. The brand’s signature two-fold purpose was developed with the wearer and the environment in mind. The designer and founder strives to dispel the myth that sustainable fashion is bland with her flattering yet comfortable silhouettes. Each piece gently hugs the body in all the right places. Malaika New York garments are truly one of a kind pieces that cannot be found elsewhere.
By using rectangular patterns and specialized sewing techniques, the label significantly reduces its amount of textile waste. Malaika New York has a mere 15-20% waste rate compared to the industry standard of 30%.
Malaika New York uses dead-stock,old bike tubes, regenerated nylon fabrics, and textile offcuts.
Sustainability and ethics are at the forefront of everything that Malaika does. Malaika New Yorkcontinually breaks the mold for zero waste fashionwith cutting-edge design techniques. The fashion label encourages a sustainable lifestyle and promotes a sense of community within the industry. The use of expert craftsmanship and high quality fabrics guarantees the extended longevity of each garment. Wearers will treasure their Malaika New York pieces for years to come. The label adheres to aseason-lesspolicy, promoting timeless pieces that will never go out of fashion.
Featuring unique design features such as reversibility, Malaika New York garments are designed with versatility in mind. Wearers are encouraged to explore their creative side while wearing Malaika New York.
Based in Denmark, the brand is currently experiencing an exciting level of growth. With features in some of the industry’s most iconic publications, such as Harper’s Bazaar and Elle, Malaika New York is quickly becoming one of the sustainable fashion world’s most impressive names.
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